Read on FashionNetwork.comPull&Bear Launches Second Collaboration with French Artist Thomas Lélu
Pull&Bear has unveiled its second collaborative collection with French artist Thomas Lélu, continuing their successful partnership with the 'Objets' capsule line. The collection features Lélu's signature ironic urban style and distinctive blue color palette, offering accessories ranging from key rings to fragrances. Available exclusively on Pull&Bear's e-shop, this collaboration represents the brand's ongoing strategy of partnering with artists and designers to create unique fashion statements for its youth-oriented audience.
Pull&Bear, the youth-focused fashion label under the Inditex group, has launched its second collaborative collection with French artist Thomas Lélu, reinforcing their successful creative partnership. The new 'Objets' capsule collection is now available on the brand's e-shop, showcasing Lélu's distinctive artistic vision through a range of fashion accessories and lifestyle products.
The 'Objets' Collection
The latest collaboration, titled 'Objets,' maintains the light-hearted, ironic urban aesthetic that characterized their first partnership earlier this year. The collection spans various price points, from €9.99 for a silver key ring with hat charm to €29.99 for a tasselled scarf. Each piece reflects Lélu's unique artistic approach, featuring his signature lettering and consistent use of blue throughout the collection.
Product Range and Features
Beyond the core accessories, the collection includes a comprehensive range of lifestyle products. Consumers can find smartphone cases, hats, beanies, and tote bags, all bearing Lélu's artistic imprint. The collaboration extends into fragrance with a unisex scent and a limited-edition candle called 'Unexpected Wood,' developed in partnership with Swiss fragrance specialists Ane Ayo and Marina Merce of Firmenich.
Artistic Elements and Messaging
Each item in the collection carries distinctive English-language messages that align with Lélu's artistic philosophy. Phrases like 'You will never find another me' and 'It's never too late to start now' add a personal, motivational touch to the products. This approach creates an emotional connection with consumers while maintaining the collection's urban, contemporary appeal.
Strategic Context and Brand Positioning
This collaboration represents part of Pull&Bear's broader strategy of partnering with artists and consumer brands. Recent partnerships have included collaborations with Italian coffee machine producer Bialetti, Portuguese artist Braulio Amado, and emerging label Lueder, which was presented during London Fashion Week as part of the BFC's Newgen project.
Founded in 1991 and based in Narón, Spain, Pull&Bear has grown to operate 800 stores worldwide through both direct ownership and franchising arrangements. The brand serves over 200 markets through its e-commerce platform, demonstrating its global reach and digital-first approach to fashion retail.
Business Performance and Growth
The collaboration comes during a period of solid financial performance for both Pull&Bear and its parent company. In fiscal 2024, Pull&Bear increased its revenue by 4.6%, reaching €2.469 billion. Meanwhile, the Inditex group, under Marta Ortega's leadership, achieved 7.5% revenue growth, totaling €38.632 billion for the same period.
This second collaboration with Thomas Lélu demonstrates Pull&Bear's commitment to artistic partnerships as a core component of its brand strategy. By combining accessible fashion with distinctive artistic vision, the brand continues to engage its youth-oriented audience while expanding its creative boundaries in the competitive fast-fashion landscape.
