Read on FashionNetwork.comLone Design Club Partners with The Bicester Collection to Revolutionize Luxury Retail
Lone Design Club has announced a strategic partnership with The Bicester Collection, marking a significant development in luxury retail innovation. The collaboration introduces LDC's 'Revolving Spaces' model to premium shopping destinations, beginning with Kildare Village in Ireland. This partnership represents a new approach to retail leasing that combines flexibility with luxury shopping experiences, allowing emerging and established brands to access prime retail locations through short-term, technology-enabled spaces.
Lone Design Club (LDC), known for its innovative approach to securing premium retail spaces, has announced a groundbreaking strategic partnership with The Bicester Collection. This collaboration marks what both companies describe as "a defining moment in the evolution of global luxury retail," bringing LDC's pioneering 'Revolving Spaces' model to some of Europe's most exclusive shopping destinations.
The Revolving Spaces Model
The 'Revolving Spaces' model represents a significant shift in how premium retail operates. As described by LDC founder and CEO Rebecca Morter, this partnership validates that "flexibility and technology aren't just for the high street, they're the future of premium retail." The model has previously been implemented with major UK landlords including Hammerson, Landsec, and Ingka centres, demonstrating its viability across different retail environments.
Implementation at Kildare Village
The partnership launches at Kildare Village in Ireland, where a 1,500 square foot unit has been transformed into 10-15 premium micro-concessions. This innovative approach allows both emerging and established brands to book short-term, fully supported retail spaces within one of Europe's most exclusive shopping destinations. Victor Biffi Rosano, business director for Kildare Village, emphasized that "partnering with Lone Design Club allows us to test new concepts, discover emerging brands, and enhance the experience for our guests."
Brand Participation and Industry Impact
Initial brand participation includes Chelsea Peers, Ottoman Hands, Anne Louise Boutique, Strathberry, CurrentBody, and Paige, showcasing the model's appeal across fashion, accessories, and beauty categories. The Bicester Collection's decision to adopt this model is particularly significant given their reputation for curating "the world's most desirable luxury brands and delivering exceptional experiences." This partnership represents a strategic move toward blending data, creativity, and flexibility to keep luxury shopping destinations inspiring and relevant in an evolving retail landscape.
