Companies Unaware of Inclusion in Gaza Reconstruction Plan Presented to Trump Administration
A reconstruction plan for Gaza presented to Trump administration officials includes references to nearly 30 major companies including Tesla, Ikea, and TSMC, but many of these companies state they had no knowledge of their inclusion. The presentation, created by businessmen involved with the Gaza Humanitarian Foundation, proposes large-scale infrastructure projects through a proposed GREAT Trust entity. However, multiple companies contacted by WIRED confirmed they were not consulted about their logos being used or any potential involvement in the Gaza reconstruction efforts.
A controversial reconstruction plan for Gaza that has been shared with Trump administration officials includes references to nearly 30 major international companies, many of which state they had no knowledge of their inclusion in the proposal. The presentation, which outlines ambitious redevelopment plans for the war-torn territory, features corporate logos and names without the companies' consent or awareness.
The GREAT Trust Proposal
The presentation outlines a comprehensive plan called the Gaza Reconstitution, Economic Acceleration and Transformation (GREAT) Trust, which would establish a "US-led multi-lateral custodianship" over the Gaza Strip. According to WIRED's investigation, the proposal calls for private industry investment to build key infrastructure including data centers, gigafactories, and transportation systems. The plan specifically mentions an "Elon Musk Smart Manufacturing Zone" for electric vehicles and proposes connecting Gaza with Saudi Arabia's Neom megacity project via a new train system.
Corporate Responses and Denials
Multiple companies named in the presentation have publicly denied any involvement or awareness of the proposal. Ikea spokesperson Arvid Stigland told WIRED that "This was surprising and new information for us. We have not approved the use of the Ikea logo in this context." Similarly, TSMC stated clearly that "TSMC is not associated with this proposal and did not consent to the use of its logo."
InterContinental Hotels Group spokesperson Mike Ward confirmed that the company "has had no involvement in this document and is not pursuing any plans connected to it." Security contractor G4S also denied any association with the GREAT Trust, stating they "have had no communications thus far and have no plans to participate in security services in Gaza."
Presentation Origins and Context
The presentation was reportedly created by Michael Eisenberg, cofounder of venture capital firm Aleph, and Liran Tancman, a tech entrepreneur and investor who now works with Israel's Coordination of Government Activities in the Territories (COGAT). A person with knowledge of the presentation described it as market research rather than a formal proposal with committed participants. The same individuals were involved in establishing the Gaza Humanitarian Foundation (GHF), which currently leads aid distribution in Gaza but has faced criticism from organizations like Doctors Without Borders.
In a statement to WIRED, GHF denied any past or present involvement in developing the presentation and stated that Eisenberg and Tancman are "not involved in operations" of the foundation. The presentation's metadata indicates it was created by someone with the username "lirant," corresponding with Tancman's name, though he declined to comment on the story.
Current Aid Situation and Alternatives
While reconstruction plans circulate, the immediate concern remains increasing food and medical aid to Gaza. According to WIRED's sources, only about 20 aid trucks typically enter Gaza daily, far below what humanitarian organizations say is needed. The GHF adviser interviewed noted that despite plans to increase distribution sites from four to 16, the foundation lacked permission from Israeli authorities to open additional locations.
