American Giant's Classic Full Zip Hoodie Gets a Major Redesign
American Giant has launched the first major overhaul of its iconic Classic Full Zip hoodie, the product that originally defined the brand. The redesign focuses on a softer, more breathable cotton fleece construction while maintaining the US-based manufacturing that built the company's reputation. Key updates include a more relaxed fit around the shoulders and waist, improved cuff elasticity, and the use of longer-staple cotton fibers for enhanced comfort. Despite supply chain challenges that previously increased the price, the redesigned hoodie retains the current $168 price point.
Thirteen years after its debut catapulted American Giant to fame, the brand's signature Classic Full Zip hoodie has received its first comprehensive redesign. Known widely as "the greatest hoodie ever made" following a landmark Slate article, this iconic piece of American apparel has sold over one million units while becoming a symbol of domestic manufacturing. The 2024 refresh represents a significant evolution, addressing fit and comfort while preserving the core design elements and commitment to US production that made the original a phenomenon.
The Evolution of an Icon
Since its 2011 launch, American Giant has expanded from a single hoodie company to a full-range casual apparel brand, all while maintaining its "Made in USA" commitment. The Classic Full Zip remained largely unchanged throughout this growth, becoming both a bestseller and a benchmark in the category. The decision to redesign this flagship product reflects both evolving consumer expectations and advancements in textile manufacturing. According to WIRED's coverage, the company has faced significant supply chain disruptions, including the closure of key supplier Carolina Cotton Works in May 2024, which previously drove the hoodie's price from $138 to $168.
Key Design Improvements
Enhanced Fit and Comfort
The most noticeable changes address previous fit concerns. The redesigned hoodie offers more room around the shoulders and waist, creating a less restrictive silhouette while maintaining structure. The elastic in the cuffs and waistband has been adjusted to be more forgiving, improving both comfort and range of motion. These modifications respond directly to wearer feedback about the original's sometimes restrictive feel, particularly for those with broader shoulders.
Superior Fabric Construction
The fundamental upgrade lies in the cotton fleece itself. American Giant has transitioned to using longer-staple cotton fibers, similar to those found in premium dress shirts and high-end bedding. This shift from shorter-staple cotton results in fabric that is significantly softer, more breathable, and more durable. The cotton continues to be grown, spun, and dyed entirely within the United States, preserving the brand's domestic supply chain integrity despite recent challenges.
Market Position and Availability
Remarkably, the redesigned Classic Full Zip maintains its $168 price point despite the material upgrades and supply chain pressures. It remains available for purchase directly through American Giant's channels. The original version currently holds the "best overall" position in WIRED's Best Hoodies guide, a ranking the new design will need to defend through performance testing. This refresh represents American Giant's ongoing commitment to product evolution while staying true to its founding principles of quality domestic manufacturing.
