Read on FashionNetwork.comForum Montijo Strengthens Retail Portfolio with Arrival of Scalpers and Jack & Jones
The Forum Montijo shopping centre in Portugal's Greater Lisbon region is enhancing its retail offering with the arrival of two new international fashion brands. Spanish label Scalpers and Danish brand Jack & Jones have confirmed their openings in December 2025, joining Austrian jeweller Swarovski, which also recently opened a store. These strategic openings, managed by South African property company Lighthouse Properties, are part of a broader revitalisation strategy for the centre, aiming to provide a comprehensive and stress-free Christmas shopping experience for customers.
The retail landscape in Portugal's Greater Lisbon region is receiving a significant boost as the Forum Montijo shopping centre welcomes two prominent international fashion brands. Following the recent opening of Austrian jewellery giant Swarovski, Spanish label Scalpers and Danish brand Jack & Jones have confirmed their arrival, marking a strategic expansion of the centre's fashion and lifestyle portfolio. This development, spearheaded by South African property investment firm Lighthouse Properties, underscores a focused effort to revitalise the shopping destination and cater to diverse consumer tastes, particularly during the crucial festive season.
Strategic Brand Expansion at Forum Montijo
The arrival of Scalpers and Jack & Jones is a calculated move to strengthen Forum Montijo's appeal. According to a statement from Lighthouse Properties, these openings are part of a renovation strategy designed to enhance the centre's retail mix. Both new stores are located on Floor 1, complementing the ground-floor Swarovski boutique. This clustering of international brands creates a compelling fashion hub within the mall, offering shoppers a wide range of styles from premium and irreverent to relaxed and denim-focused.
Profile of the New Arrivals
The Spanish brand Scalpers is renowned for its premium, contemporary collections that blend style with an irreverent attitude. The brand targets both men and women seeking versatile fashion with personality, making it an ideal destination for distinctive gift shopping. Meanwhile, the Danish label Jack & Jones has built its reputation on relaxed menswear, with denim as a cornerstone of its offerings. The brand appeals to consumers who value comfort, current trends, and authenticity in their wardrobe choices.
Revitalisation Under New Ownership
This wave of new openings follows the acquisition of the shopping centre, previously known as Alegro Montijo, by Lighthouse Properties in September 2024 for 178 million euros. The change in ownership and the subsequent rebranding to Forum Montijo are central to a comprehensive revitalisation strategy. Introducing flagship brands like Scalpers, Jack & Jones, and Swarovski is a key component of this plan, aimed at elevating the centre's profile and attracting a broader customer base.
Enhancing the Customer Experience
Beyond new store openings, Lighthouse Properties is launching two exclusive customer services at Forum Montijo to facilitate a smoother shopping experience, especially during the busy Christmas period. These services are designed to provide extra support to shoppers, aligning with the centre's invitation to "experience Christmas with less stress and more time for what really matters." This holistic approach—combining strong retail brands with improved customer care—aims to position Forum Montijo as a premier shopping destination in the Greater Lisbon area.
Conclusion: A Strengthened Retail Destination
The confirmed arrivals of Scalpers and Jack & Jones at Forum Montijo signal a successful phase in the centre's transformation under Lighthouse Properties. By curating a mix of international brands that cater to different fashion sensibilities and complementing them with enhanced services, the management is strategically building a more attractive and competitive retail environment. This development not only enriches the shopping options for residents and visitors in Portugal's Greater Lisbon but also demonstrates the ongoing dynamism and investment in the region's commercial real estate sector.
