Read on FashionNetwork.comPO.P Appoints Gwynn Milligan as Non-Executive Director to Drive International Growth
Swedish childrenswear brand PO.P has strengthened its leadership team with the appointment of Gwynn Milligan as non-executive director. With over 30 years of international retail experience spanning EMEA, North America, Australasia, India, and Brazil, Milligan brings significant expertise to support the brand's continued growth and international expansion. Her background includes CEO roles at JoJo Maman Bébé, commercial director positions at ASOS, and managing director of Fashion at JD Sports.
PO.P, the Swedish childrenswear brand, has announced a strategic leadership appointment that signals its ambitious growth plans. Gwynn Milligan joins as non-executive director, bringing extensive international retail expertise to support the brand's expansion initiatives across global markets.
Strategic Leadership Addition
The appointment of Gwynn Milligan represents a significant move for PO.P as it positions itself for accelerated international growth. Acting chairman Johan Conradsson described this as a "pivotal moment in our brand's evolution," emphasizing that Milligan's arrival comes at a crucial time for the company's development strategy.
Extensive Retail Experience
Milligan brings more than three decades of international retail experience to the PO.P board, having held senior leadership positions across multiple global regions including EMEA, North America, Australasia, India, and Brazil. Her diverse background spans various retail sectors and geographic markets, providing PO.P with valuable insights for navigating different international retail landscapes.
Proven Track Record
Milligan's most recent role as CEO of British childrenswear retailer JoJo Maman Bébé saw her lead the company through a significant digital transformation, demonstrating her ability to drive modernization in the children's apparel sector. Prior to this, she held key commercial and leadership positions including commercial director at ASOS and managing director of Fashion at JD Sports, showcasing her versatility across different retail models and market segments.
Strategic Impact
According to Conradsson, Milligan's expertise in "driving digital transformation, international expansion and commercial growth at leading children's and fashion retailers" provides exactly the strategic know-how PO.P needs as it accelerates growth in the UK and beyond. Her proven ability to scale retail operations and build customer-first brand propositions positions PO.P to effectively convert its premium heritage into measurable market growth.
The appointment strengthens PO.P's board capabilities at a time when the childrenswear market continues to evolve rapidly. Milligan's international perspective and digital transformation experience will be crucial as the Swedish brand navigates new markets and adapts to changing consumer behaviors in the post-pandemic retail landscape.
