Mackage Unveils Core 2025 Campaign Celebrating 25 Years of Craftsmanship

Canadian luxury outerwear brand Mackage has officially unveiled its Core 2025 campaign, marking a significant milestone in the company's 25-year history. The campaign features acclaimed actor Matt Bomer and supermodel Stella Maxwell, both of whom embody the brand's sophisticated aesthetic and commitment to quality craftsmanship that has defined Mackage since its inception.

The Core 2025 collection represents a return to Mackage's foundational principles while simultaneously pushing the boundaries of contemporary luxury outerwear. As CEO Tanya Golesic explained in the campaign announcement, "Our Core collection celebrates the styles that define us. These are the pieces that built our reputation, reinterpreted for today with the same uncompromising attention to craftsmanship, innovation, and design." This approach reflects the brand's philosophy of evolving while maintaining its core identity.

Symbolic Campaign Imagery

Photographed against the backdrop of Los Angeles, the campaign features Bomer and Maxwell alongside a carefully selected cast of symbolic animals. An owl, falcon, indigo snake, and two Dobermans each represent distinct elements of Mackage's design ethos: wisdom, precision, protection, and dedication. These symbols collectively embody the brand's guiding philosophy of "Aesthetics That Protect," blending style with functional purpose in a way that has become synonymous with the Mackage name.

Iconic Pieces Reimagined

The collection revisits Mackage's most recognizable designs while introducing fresh interpretations that expand the brand's design universe. Classic pieces like the Adali coat and Dixon down bomber receive contemporary updates, maintaining their original appeal while incorporating modern design elements. New additions to the collection include the Calina, a chevron-quilted down maxi coat with a belted waist; the Gael, a double-breasted leather trench; and the Skai, a versatile 3-in-1 tailored wool men's coat featuring a removable bib for adaptability across different weather conditions.

Enduring Brand Vision

Both campaign stars emphasized the importance of maintaining core identity while evolving creatively. Stella Maxwell noted that "This is a tribute to Mackage's enduring vision, designs that have defined style for more than 25 years and continue to resonate today." Matt Bomer added his perspective, drawing parallels between fashion and acting: "In both fashion and acting, staying relevant means evolving while holding onto what defines you. This campaign reflects Mackage's ability to do exactly that."

The Core 2025 campaign successfully bridges Mackage's rich heritage with contemporary luxury fashion demands. By honoring the silhouettes and craftsmanship that established the brand's reputation while introducing innovative new designs, Mackage demonstrates how luxury brands can maintain their identity while continuing to evolve. The campaign serves as both a celebration of past achievements and a confident step forward into the future of luxury outerwear.