Read on FashionNetwork.comAnti Social Social Club and Fanatics Launch Everton FC Collaboration Celebrating Community and Nostalgia
Fashion brand Anti Social Social Club has partnered with licensed sports retailer Fanatics to create an exclusive Everton Football Club collection that celebrates the Premier League team's deep community roots, nostalgic heritage, and unwavering fan loyalty. The collaboration merges ASSC's signature streetwear aesthetic with Everton's football legacy through hoodies, tees, varsity jackets, and track sets priced from £25 to £295. The campaign, shot at locations near Everton's new Hill Dickinson Stadium, focuses on authentic fan stories and match day experiences, positioning this partnership as part of a growing trend of independent fashion brands collaborating with Premier League football clubs.
In a strategic move that bridges streetwear culture with football heritage, fashion brand Anti Social Social Club (ASSC) has partnered with licensed sports merchandising giant Fanatics to launch an exclusive Everton Football Club collection. This collaboration represents a deliberate fusion of contemporary fashion sensibilities with traditional football fandom, creating pieces that resonate with both streetwear enthusiasts and dedicated Everton supporters.
The Collection Details
The ASSC x Everton FC collection strategically blends classic football heritage with the brand's distinctive wearable art streetwear aesthetic. The range includes premium hoodies and tees alongside a standout Evertonian varsity jacket that serves as the collection's centerpiece. Completing the offering are Premier nylon track sets and a lighthearted range of accessories designed to appeal to both fashion-conscious consumers and dedicated football fans. Price points range from accessible £25 items to premium £295 pieces, ensuring broad market accessibility while maintaining the brand's premium positioning.
Campaign Creative Direction
The accompanying campaign, shot at The Terrace Bar opposite Everton's new Hill Dickinson Stadium and other nearby locations, pays authentic tribute to the club's supporters and what the brands describe as "the shared heartbeat that connects them." Evertonians take center stage within the campaign visuals, recalling unforgettable moments and personal stories that define the experience of being part of the blue half of Merseyside. The creative direction captures the emotional core of match day experiences—from the walk to the ground to the pints shared among fans—celebrating not just a football club but an entire culture and community.
Industry Context and Trends
This collaboration emerges within a growing trend of independent fashion brands partnering with Premier League football clubs and players. As noted by FashionNetwork.com, recent examples include A-Cold-Wall, Aries, and Labrum collaborating with Arsenal, Represent's Owners Club and Sudu partnering with Manchester United, plus Boss and John Smedley working with Tottenham Hotspur. This pattern indicates a strategic shift in how fashion brands are approaching sports partnerships, focusing on authentic community connections rather than purely commercial considerations.
The Anti Social Social Club and Fanatics collaboration with Everton FC represents more than just another fashion collection—it signifies how streetwear culture and football fandom are increasingly intersecting in meaningful ways. By focusing on community, nostalgia, and authentic fan experiences, this partnership demonstrates how fashion collaborations can successfully honor sporting heritage while appealing to contemporary consumer sensibilities.
