Read on FashionNetwork.comItaly Leads Visitor Numbers at MarediModa 2025 Trade Fair
Italy has maintained its position as the top country by visitor share at MarediModa 2025, Europe's premier trade fair for swimwear, lingerie, and athleisure fabrics and accessories. The Cannes-based event recorded a 3% increase in overall attendance, with Italy accounting for 30% of visitors, followed by France, Spain, Germany, and the United Kingdom. The fair showcased significant growth in high-end market segments and featured trend presentations focused on Spring/Summer 2027 collections.
MarediModa, Europe's leading trade fair for fabrics and accessories in the swimwear, lingerie, and athleisure sectors, has reaffirmed its international significance with strong performance at its 2025 edition. Held at the prestigious Palais des Festivals in Cannes from October 22-24, the event demonstrated robust growth and continued market leadership in the specialized textile industry.
Visitor Statistics and Market Leadership
The 2025 edition of MarediModa recorded a significant 3% increase in overall attendance compared to the previous year, underscoring the event's growing importance in the global fashion supply chain. According to data from FashionNetwork.com, Italy maintained its dominant position with 30% of total visitors, reinforcing the country's central role in European textile manufacturing and design innovation.
International Participation Trends
The visitor breakdown revealed a diverse international presence, with France securing the second position in visitor numbers, followed closely by Spain, which demonstrated particularly strong growth. Germany and the United Kingdom completed the top five countries by visitor share, indicating broad European engagement with the specialized trade fair. Claudio Taiana, president of MarediModa, noted in his statement that the event attracted increased participation from major international brands and luxury groups, particularly in the high and upper-mid market segments.
Market Dynamics and Business Environment
The trade fair's end-of-event survey indicated more concrete decision-making processes among attendees and a renewed creative drive within the industry. While established brands and luxury groups showed strong representation, the event noted a slight decrease in participation from smaller brands and startups. This trend reflects the evolving market dynamics in the specialized textile sector, where larger players are increasingly dominating the trade fair landscape.
Future Outlook and Industry Impact
The consistent leadership of Italy in visitor numbers at MarediModa highlights the country's enduring influence in textile manufacturing and fashion innovation. The fair's success in attracting international buyers and showcasing European manufacturing excellence positions it as a crucial platform for business development and trend forecasting in the specialized segments of swimwear, lingerie, and athleisure.
As the industry continues to evolve, MarediModa's role in connecting manufacturers, designers, and buyers remains essential for driving innovation and maintaining Europe's competitive edge in these specialized fashion sectors. The fair's ability to attract top-tier international participants while showcasing European manufacturing excellence ensures its continued relevance in the global fashion supply chain.
