Sabrina Carpenter's Sweet Tooth Fragrances Partner with Ulta Beauty for Nationwide Rollout

Sabrina Carpenter's Sweet Tooth fragrance collection has secured a major retail partnership with Ulta Beauty, signaling a significant expansion for the celebrity-backed scent line. The announcement, made on Friday, represents a strategic move to increase accessibility and reach for Carpenter's growing fragrance brand, which first launched three years ago in partnership with perfume manufacturer Scent Beauty.

Partnership Details and Product Line

The collaboration will bring Carpenter's complete four-scent fragrance collection to Ulta Beauty locations across the United States. The lineup includes Sweet Tooth, Caramel Dream, Cherry Baby, and Me Espresso, all featuring the playful, gourmand themes that have characterized the brand since its inception. According to the official announcement, the fragrances will be available both in-store and online through Ulta's digital platform.

New Product Formats

A key component of this retail expansion includes the introduction of Bite Sized versions, which are 10ml mini fragrance editions of all four core scents. This new format provides an accessible entry point for customers wanting to sample the collection or for those preferring smaller fragrance options. Additionally, a Bite Sized coffret containing all four mini fragrances will be available for purchase, offering a complete sampling experience.

Strategic Importance and Market Positioning

Stephen Mormoris, CEO of Scent Beauty, emphasized the significance of this partnership, stating that it "expands the reach of Sabrina's playful, gourmand fragrances" while connecting her devoted fanbase with Ulta Beauty's community of beauty enthusiasts. The collaboration aligns with current market trends favoring gourmand, dessert-inspired scents that balance playful elements with elevated sophistication.

Linda Suliafu, vice president of merchandise at Ulta Beauty, highlighted how Carpenter's fragrances tap into growing consumer demand for expressive and culturally relevant beauty products. The partnership represents an exciting growth moment for the Fragrances by Sabrina brand, bridging the artist's existing fanbase with Ulta's scent-loving customers who consistently seek new and innovative additions to their beauty routines.

Pricing and Availability

The Sweet Tooth fragrance collection maintains its accessible price point, with full-size bottles retailing between $35 and $55. The new Bite Sized mini versions are priced at $20 each, while the complete Bite Sized coffret will be available for $45. This pricing strategy positions the collection within the mid-range fragrance market, making it accessible to both dedicated fans and new customers exploring gourmand scents.

The nationwide rollout began with online availability starting October 10, followed by in-store placement beginning October 26. This phased approach allows for comprehensive marketing support and ensures optimal product placement within Ulta's extensive retail network. The timing positions the collection perfectly for the holiday shopping season, maximizing visibility and sales potential during one of the beauty industry's peak periods.

This partnership represents a significant milestone in the evolution of celebrity fragrance lines, demonstrating how strategic retail collaborations can expand brand reach while maintaining product integrity and market positioning. The combination of Carpenter's celebrity appeal with Ulta Beauty's extensive retail footprint creates a powerful platform for continued growth and market penetration in the competitive fragrance industry.