Read on FashionNetwork.comAmiri Named Official Formalwear Partner of FC Barcelona
Los Angeles-based luxury fashion house Amiri has been appointed as the official formalwear partner for FC Barcelona, one of the world's most decorated football clubs. The partnership, which begins with the 2024/2025 season, marks Amiri's first collaboration with a global sports institution. The brand will create exclusive custom suiting for Barcelona's players across both men's and women's teams, as well as club executives, blending Amiri's signature California aesthetic with the club's rich heritage through custom pinstripe fabrics and deep navy tones inspired by the team's iconic colors.
In a landmark partnership that bridges the worlds of high fashion and elite sports, Los Angeles-based luxury fashion house Amiri has been appointed as the official formalwear partner for FC Barcelona. This collaboration represents a significant moment for both institutions, uniting a 21st-century luxury brand with a football club boasting 125 years of storied history.
A Partnership of Shared Values
The Amiri x FC Barcelona partnership, which begins with the 2024/2025 season, marks the beginning of what both sides describe as a long-term relationship rooted in shared values of innovation, craftsmanship, and global excellence. As reported by FashionNetwork.com, this collaboration represents Amiri's first partnership with a global sports icon, bringing what the brand describes as "a distinctly Hollywood vision of modern luxury" to one of the world's most celebrated football institutions.
Exclusive Custom Tailoring
Amiri will provide FC Barcelona with custom suiting for all players across both the men's and women's teams, alongside club executives and leadership. The tailoring created for FC Barcelona is exclusive to the club and will not be available for public sale. Each piece is made-to-measure for the players and staff, combining Amiri's signature relaxed Californian tailoring with nods to the club's heritage through custom pinstripe fabrics and deep navy tones.
Design Inspiration and Details
The collection draws inspiration directly from FC Barcelona's iconic colors. For over a century, the club has been dressed in rich blue and garnet, earning them the nickname equip blaugrana - the blue and garnet team. For the winter season, Amiri uses the club's deep navy blue as the primary shade on precisely tailored wool six-button overcoats, as well as tailored jackets - double-breasted for men and single-breasted for women - paired with gently flared trousers in a fine white-on-navy pinstripe wool.
Summer and Winter Collections
The partnership includes distinct collections for different seasons. For summer tailoring, the pinstripe pattern appears on a new shirt-collar classic blouson, an iconic Amiri style inspired by sportswear that has been translated to formalwear and now returns to sports. These pieces feature detailed MA Monogram embroidery on the breast pocket. Lightweight, sports-silhouette knits with contrast MA Monogram and tonal FC Barcelona embroidery complete the summer wardrobe, while winter collections include pinstripe poplin shirts paired with garnet and blue-striped ties and gold bar tie clips.
Brand Evolution and Global Reach
Founded in 2014 by Mike Amiri, a Beverly Hills High School graduate, the brand initially specialized in stage outfits for musicians in California before developing its first capsule collection. The brand's rapid growth saw it staging runway shows during the Paris menswear season by 2018, and in 2019, Renzo Rosso's OTB took a minority stake in the LA brand. Today, Amiri boasts a network of 31 boutiques and retails in over 150 sales points across the U.S., Europe, Gulf, and Asia, having been nominated four times for Menswear Designer of the Year at the annual CFDA Awards in New York.
This partnership between Amiri and FC Barcelona represents a significant moment in the convergence of luxury fashion and professional sports, bringing together two entities renowned for their commitment to excellence and innovation in their respective fields.
